Organizing insights from the competitor analysis and user research helps identify key themes and priorities for the Post Grad marketing page. Here’s an affinity mapping breakdown:

1. User-Centric Value Propositions

Key Insights:

• Users want to bridge the gap between learning and professional application.
• Real-world projects, portfolio-building, and mentorship are top priorities.
• Career switchers feel isolated and need a supportive community.

Marketing Page Implications:

• Feature Clear Value Statements: Highlight benefits like “Build Your Portfolio with Real-World Projects” and “Grow with Mentorship from Industry Experts.”
• User Transformation Stories: Include testimonials or before-and-after examples of users who succeeded using Post Grad.

2. Visual Engagement

Key Insights:

• Competitors like Handshake and WayUp effectively use bright, bold designs and clear CTAs.
• Users are drawn to visuals that highlight tangible outcomes (e.g., dashboards, completed projects).

Marketing Page Implications:

• Use High-Impact Visuals: Show project dashboards, user portfolios, and collaborative workspaces to make the platform feel tangible.
• Incorporate Dynamic Features: Add animations or hover effects to demonstrate features like submitting a pitch or receiving feedback.

3. Community and Collaboration