Below is a competitor analysis with an emphasis on their marketing pages’ effectiveness and how Post Grad can stand out:

1. Handshake

• Marketing Page Strengths:
  • Clean, youthful design tailored for Gen Z with a focus on simplicity and accessibility.
  • Clear value proposition ("Your career starts here") that speaks directly to students.
  • Engaging visuals, including testimonials and success stories that build trust.
  • Easy navigation with CTAs like "Find Jobs" and "Sign Up Today" prominently displayed.
• Weaknesses:
  • Limited emphasis on how users can grow skills or portfolios; focus is primarily on job search.
  • Lacks detailed information about user support, such as mentorship or feedback opportunities.
• Opportunities for Post Grad:
  • Highlight real-world projects and mentorship as a unique selling point.
  • Use portfolio-building as a differentiator in visuals and messaging.
  • Emphasize outcomes like "Stand Out to Employers" with compelling success stories.

2. MentorCruise

• Marketing Page Strengths:
  • Minimalistic design with clear messaging ("Find your mentor today").
  • Showcases mentorship benefits with testimonials and success metrics (e.g., “90% satisfaction rate”).
  • Strong CTAs, such as “Find a Mentor” and “Browse Mentors,” making it easy for users to take action.
• Weaknesses:
  • Limited focus on showcasing user growth or skill-building processes.
  • Visuals are mentor-centric, which may overshadow the user experience.
• Opportunities for Post Grad:
  • Balance visuals to highlight both mentorship and user transformation through projects.
  • Use detailed project outcomes and portfolio examples to convey tangible results.
  • Include a strong community-building aspect that sets Post Grad apart from one-on-one models.

3. WayUp

• Marketing Page Strengths:
  • Bright, bold design with a youthful vibe that appeals to college students and recent graduates.
  • Personalized job recommendations are prominently displayed, showing immediate value.
  • Clear pathways for both users and employers with separate CTAs for job seekers and recruiters.
• Weaknesses:
  • Heavy focus on job listings, with little emphasis on skill development or networking.
  • Visuals and messaging lack depth in explaining how users grow or differentiate themselves.
• Opportunities for Post Grad:
  • Position Post Grad as a growth-focused platform, emphasizing skill-building and portfolio readiness over just job applications.
  • Use visuals like project dashboards and collaborative tools to highlight the user experience.
  • Include dedicated sections for employers to emphasize unique project briefs as a talent-scouting tool.