1. Open Robinhood App (Entry Point)
- Trigger: User opens the Robinhood app to explore investment options.
- Action: User logs in or opens the app.
2. Homepage / Dashboard
- Trigger: User navigates the main dashboard.
- Action: User sees a promotional banner or notification about the new Safe Start feature for first-time investors.
3. Click "Explore Safe Start"
- Trigger: User clicks the Safe Start banner.
- Action: The app introduces the feature with a short description: “Learn how small investments today can grow your wealth through compound interest.”
4. Safe Start Overview Screen
- Trigger: User lands on the Safe Start feature introduction page.
- Actions:
- Overview of Compound Interest: A short animation or visual explanation shows how compound interest works over time.
- Benefits of Starting Early: Quick facts about how starting with small, consistent investments can grow significantly in the long term.
- Start Investing button is displayed prominently.
4a. Ask About Investing Goals
- Trigger: The app asks the user to share more about their financial goals before continuing.
- Actions:
- User is presented with multiple-choice options to indicate their investing style (e.g., high risk/high return, low risk/steady growth).
- Additional prompts ask about the purpose of investing (e.g., retirement, building savings, investing extra monthly income).
- The app also asks if the user is more focused on short-term or long-term goals.
5. User Inputs Financial Information
- Trigger: User decides to engage with the feature.
- Actions:
- The app asks the user to input their monthly income and expenses.
- Safe Start calculates their disposable income and suggests a small, consistent amount to start investing (e.g., $5, $10, or $50/month).
6. Suggested Financial Roadmap
- Trigger: After providing their financial details, the user receives a personalized roadmap.